“ISOF 2023 - The 21st China (Shanghai) International Optics Fair” - successfully concluded on April 3, 2023, in a tight and fulfilling rhythm. This exhibition attracted over 80000 visitors, showcasing the strong resilience and vitality of China's eyewear industry.
In addition, this also indicates that the exhibition industry is regaining confidence in consumer recovery and shaping the future together.
There're total of 758 exhibitors, including 158 foreign exhibitors from 18 countries and regions around the world participanted SIOF 2023. Among them, the number of "fresh faces" in international pavilions exceeds 20, accounting for about 12%; The number of new exhibitors in domestic pavilions is close to 80, accounting for up to 15%
The exhibition covers over 70000 square meters, showcasing the latest technologies, products, models, and achievements in the field of eye health in the eyewear industry
At 10:30 am on April 1, the grand opening of SIOF 2023. These leading cadres attended the opening ceremony and gathered with numerous guests, enterprise representatives, and industry elites to participate in the industry event:
Zhang Chonghe, the Secretary of the Party Committee and President of the China National Light Industry Council;
Du TongHe, the Vice President of the China National Light Industry Council and Chairman of the China Optical Association;
Song FeiXiong, the Deputy Secretary of the Municipal Party Committee and Mayor of Danyang City, Jiangsu Province;
Luo Jie, the Secretary of the Party Committee and General Manager of China Light International Holdings Co., Ltd.;
Fu Gang, the Senior Director of Shenzhou Industrial Corporation, China Academy of Space Technology;
Dai WeiPing, the Vice Chairman and Secretary General of the China Glasses Association, etc.
Chairman: Du TongHe
The opening ceremony was presided over by Jiang Bo - Vice Chairman of COOA. She pointed out that 2023 is the beginning year of fully implementing the spirit of the 20th National Congress of the Communist Party of China. The glasses industry will adhere to the theme of high-quality development, comprehensively promote industry quality improvement, brand cultivation, innovation driven, transformation and upgrading, and strive to create a new ecosystem of eye health services throughout the entire life cycle.
Vice Chairman: Jiang Bo
In order to enhance the scientific and technological innovation ability, promote the high-quality development of the industry, and actively practice social responsibility, the winners of the "2022 China National Light Industry Council Technological Invention Award" and the public welfare donors of "Eye Care and Space Aid" were commended and awarded certificates at the opening ceremony. At the same time, the video short film "2022 Chronicles of China's Glasses Industry", which was released for the first time, showcases the eyewear industry's striving, vigorous, and passionate 2022.
After the award ceremony, multiple models wearing trendy glasses from various brands such as Zeiss, Chiba, Gotte, Tyrannosaurus Rex, Jishi, and Xiafenuo Group made their appearance, showcasing a highly infectious fashion aesthetic. The stunning blend of light and shadow with surreal backgrounds exuded a strong sense of technological beauty and artistic vitality. After a month of coordinated execution, the Yizhan team included model selection, stage construction Planning creativity and operational management bring a visual opening show that integrates technology and fashion beauty to on-site guests.
The "Future Vision" themed device is constantly eye-catching. For the first time, this exhibition has set up a themed art installation at the entrance of the North Square, simulating the light and shadow effects of different "visual" realms through light refraction, and interpreting the "future" through unique technological color language. At the same time, there are also numerous check-in points at the exhibition site, such as the "Vision Tunnel" light and shadow exhibition and free coffee, providing visitors with a more diverse viewing perspective.
Vision Tunnel Light and Shadow Exhibition - showcases the historical events of China's eyewear industry in chronological order on both sides of the Shikong Tunnel. The blue light source at the bottom illuminates the starry sky pattern at the top, rendering the effect of dense starry sky. Strolling through it, it feels like being in a galactic tunnel, giving people an immersive experience.
Product Display Area - As a product display area that takes on the vision tunnel, square and circular elements are extracted from glasses for design. The layout resembles a "planet" and is composed of the main "planet" and "satellite". The ground is fused with lenses and space orbit; The square frame of the main planet is hung with a Crystal ball, and the products can be displayed inside. The staggered display columns on the circular platform give a more layered feel, and the embellishments of green plants make it more lively: the interplay between the satellite and the main planet makes the overall display more vivid.
Glasses Experience Hall - including 5 scene areas and Bulletin board. We differentiate by using different types of glasses in different scenarios, and include display cabinets and eyewear crowd guide cards in the scenes. Participants of different age groups and professions will search for cards that can resonate emotionally in conceptual real-life scenarios, and then write down their insights and stories about themselves and glasses and post them on the message board.
Youth Eye Protection Zone - There are coffee bars, tents, rest areas, and outdoor cinemas in the campsite. The cinema will play a theme projection of youth eye protection, promote eye care knowledge to attendees, and guide teenagers to "put down their phones, get close to nature, and give their eyes a break".
Hold the first online trade fair. In order to boost China's glasses industry to explore the international market, this exhibition held the first overseas online trade matchmaking meeting in Hall 3, 3T46, at the same time. Through the mobile Internet plus+digital technology+video display form, offline resources were channeled online, realizing the advancement of foreign trade exchanges from "face-to-face" to "screen to screen", and opening up new channels for communication between domestic and foreign enterprises.
VIEWSHOP helps the ISOF 2023 come to a Perfect End! The dazzling display of new products and achievements on site, an unprecedentedly strong lineup of exhibitors, and a bustling atmosphere of business negotiations all demonstrate the indispensable significant influence of the China (Shanghai) International Glasses Industry Exhibition in the global glasses industry.
Wishing the future to work together with the China Glasses Association to create opportunities in integration, achieve mutual benefit and win-win results in development, and work together to create a healthier, brighter, and better future vision! Looking forward to seeing you again next time!
Some of the above contents are from the official account of COOA
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